Which two related lists should be added to the Opportunity page layout for tracking Campaign contributions to the overall pipeline?

To effectively track Campaign contributions to the overall pipeline on the Opportunity page layout, adding Campaign Influence is essential. This related list shows how different campaigns have impacted specific opportunities, allowing users to see the relationships between campaigns and the deals that result from them. It enables sales teams to evaluate the effectiveness of their marketing efforts in context with their sales performance.

In addition to Campaign Influence, adding Campaign Members is also beneficial. This related list provides insight into the specific contacts associated with campains that may have influenced the opportunity. By having access to this information, sales teams can analyze which individuals from their target audience were engaged in campaigns that led to new sales.

Consequently, the combination of Campaign Influence and Campaign Members gives a comprehensive view of how marketing campaigns are driving opportunities, enabling more effective strategy adjustments and better alignment between marketing and sales efforts.