Which two objects can be related to Campaign Members?

Campaign Members are directly linked to various types of records that can participate in marketing activities. One of the primary objects related to Campaign Members is Contacts. When a Contact is added to a Campaign, they become a Campaign Member, allowing organizations to track their interactions and engagement with the campaign’s initiatives. This connection helps in evaluating the effectiveness of marketing efforts and understanding how different Contacts respond to specific campaigns.

Campaign Members can also be associated with Leads, which is another important object. Like Contacts, when Leads are added to Campaigns, they too become Campaign Members. The distinction lies in the current status of the records: Contacts are existing customers or individuals who have already established a relationship with the organization, while Leads represent potential customers who have expressed interest but have not yet converted to a Contact status.

While Contact Roles and Partners can be involved in the broader context of a campaign, they do not serve as direct objects for Campaign Members. Contact Roles relate to how Contacts engage with Opportunities, and Partners usually pertain to account relationships rather than the direct involvement in marketing campaigns. Hence, focusing on Contacts and Leads as the direct connectivity to Campaign Members is essential for effective campaign management and analysis.