What options should Universal Containers consider to allow customers to submit Cases for technical inquiries?

The option of generating Web-to-Case HTML code and adding it to the website is a highly effective approach for allowing customers to submit cases for technical inquiries. By utilizing Web-to-Case, Universal Containers can create an online form that enables customers to easily fill out their technical inquiries directly on the website. This enhances customer engagement by providing a user-friendly method for submitting issues or questions, ensuring that all submissions are captured in the case management system.

Furthermore, this option allows for immediate creation of cases in the backend system without the need for direct human intervention, streamlining the process for both the customer and support teams. The response times can be improved as cases are automatically routed to the appropriate staff based on predefined criteria. Additionally, this method captures all necessary information in a structured format, reducing the likelihood of missing critical details that can hinder case resolution.

While other options might provide ways to improve customer interaction or response time, they do not offer the same level of automation and user experience that Web-to-Case implementation provides.