For effective reporting on interactions, what should the Sales Manager ensure is logged?

Logging separate tasks or activities on accounts is essential for effective reporting on interactions because it provides a clear and organized view of all customer engagements. By documenting each task or activity, the Sales Manager can track the progress of sales processes, monitor customer interactions over time, and ensure that no critical follow-ups are overlooked. This methodical approach to logging enables comprehensive reporting that can inform strategies for improving customer relations and enhancing sales performance.

Additionally, maintaining separate logs for different tasks allows for better analysis. For instance, it helps identify patterns in customer behavior, the effectiveness of sales techniques, and areas where the sales team may need additional support or training. This level of detail is crucial for making informed decisions that can lead to increased sales success and improved customer satisfaction.