Custom fields in the Lead object can be mapped to which two types of fields?

Custom fields in the Lead object can be mapped to Custom Opportunity fields because both Lead and Opportunity are part of the sales pipeline in a Customer Relationship Management (CRM) system. When a Lead is converted into an Opportunity, custom fields ensure that specific data collected during the lead phase can be transferred and utilized throughout the opportunity stage, maintaining data consistency and integrity.

Mapping custom fields provides a way to tailor the lead and opportunity processes to better fit an organization’s unique sales processes and reporting needs. For instance, if a company tracks specific information about leads that is critical for closing deals, mapping these fields to opportunities allows that relevant information to inform decision-making and strategy during the sales process.

In contrast, standard fields like Contact, custom activity fields, and custom account fields serve different functions and are not primarily aligned with the progression from Lead to Opportunity, making them unsuitable for direct mapping of custom lead fields.